Websites | Mobile Websites | Mobile Apps| Video Marketing | SMS Text Message Marketing | Online Marketing | Phoenixville PA
Tuesday
Mobile optimized websites
What do your customers see when they go to your website? It is important to have a site that customers can see and navigate on their mobile phones and tablets.
ECOT Teacher Uses Google Glass in Online Classroom
Google Glass is moving into the online classroom space.
What ideas does this video spark in your imagination and how you can integrate Google Glass in your work? Share your ideas below.
What ideas does this video spark in your imagination and how you can integrate Google Glass in your work? Share your ideas below.
Wordpress Plugins for SEO
Wordpress is a popular blogging and website platform that internet marketers use to reach and communicate with their clients and potential customers. Plugins are tools that can be added to a Wordpress blog, these plugins provide a variety of features from helping to control spam, adding adsense blocks and helping with search engine optimization (SEO). Search Engine Optimization is important for helping the search engines find your website and provide relevant content to people searching for information on specific topics.
The video below provides a short tutorial on using wordpress plugins to help you website SEO.
Customize your WordPress blog with essential plugins kindly supplied by Affilorama
Monday
QR Codes Are Not Just a Bunch of Dots
QR codes are not just a bunch of square dots. They are a language all their own. A secret language that a special decoder, that can be downloaded on a smartphone, can reveal. What a QR code reveals is left to the imagination, and those who don't know how to decode them and find the treasures they can hold, are missing out on special offers and information that only those who know the secret share.
Let's face it QR codes have gotten a bad rap. Not because they are a terrible marketing tool, it's just that they are ahead of their times and people have not had the tools to deliver an outstanding experience to the viewer. Thus, because print advertisers have misused them they may have left some people feeling that they shouldn't even bother scanning a QR code because they have been conditioned to believe it is going to be a disappointing experience.
And let's face it another drawback was that this whole mobile, smartphone craze is really in it's infancy. It's just in the past year that smartphones have become the norm and not the exception and many users are just beginning to explore all the features that this new gadget can deliver.
The app stores are overflowing with useful and not so useful apps that people download and then forget about and like software on our laptops, becomes bloated with who remembers what. So the purge begins, and like cleaning out our closets, and using the adage, if you haven't worn it in a year, throw it out or give it away; the half life of an app can be only weeks.
But QR Codes are different they can be used to deliver content, streaming video, mobile coupons, contact information and RSS feed, product information, the list can go on
The only way to go wrong is not to begin using them and connecting them to an irresistible offer that leads them to a mobile landing page, mobile website or other mobile friendly content they are excited to discover when they scan your QR code.
Let's face it QR codes have gotten a bad rap. Not because they are a terrible marketing tool, it's just that they are ahead of their times and people have not had the tools to deliver an outstanding experience to the viewer. Thus, because print advertisers have misused them they may have left some people feeling that they shouldn't even bother scanning a QR code because they have been conditioned to believe it is going to be a disappointing experience.
And let's face it another drawback was that this whole mobile, smartphone craze is really in it's infancy. It's just in the past year that smartphones have become the norm and not the exception and many users are just beginning to explore all the features that this new gadget can deliver.
The app stores are overflowing with useful and not so useful apps that people download and then forget about and like software on our laptops, becomes bloated with who remembers what. So the purge begins, and like cleaning out our closets, and using the adage, if you haven't worn it in a year, throw it out or give it away; the half life of an app can be only weeks.
But QR Codes are different they can be used to deliver content, streaming video, mobile coupons, contact information and RSS feed, product information, the list can go on
- Website URL
- YouTube Video
- Google Maps Location
- FourSquare
- App Store Download
- iTunes Link
- Dropbox
- Plain Text
- Telephone Number
- Skype Call
- SMS Message
- Email Address
- Email Message
- Contact Details
- Event (VCALENDAR)
- Wifi/ Login (Android Only)
- Paypal Buy Now Link
The only way to go wrong is not to begin using them and connecting them to an irresistible offer that leads them to a mobile landing page, mobile website or other mobile friendly content they are excited to discover when they scan your QR code.
Saturday
Smore's: A New Online Tool - Easy, Fun and Great Looking
There is a new webpage builder called Smore's. It's easy, fun and creates great looking flyers in just minutes. A great way to build a niche site without a lot of fuss.
One of the coolest features is the dashboard and how easy they have made it to share and create code to place an ad on Craiglist.
Here's my first Smore - Create you first Smore and share a link in the comments
One of the coolest features is the dashboard and how easy they have made it to share and create code to place an ad on Craiglist.
Here's my first Smore - Create you first Smore and share a link in the comments
Friday
Do It Yourself Mobile Websites
If you have a business of any kind and still don't have a mobile website you better get moving because if you haven't noticed your customers are mobile. It is predicted that in 2013 more searches will be completed on a mobile device than on a laptop or pc.
Google, Yahoo, Facebook are all publicizing that they are 'mobile first', does this tell you something?
It should! Because Google predicts that there will be more searches completed on a mobile device than a pc or mac in the year 2013. This means that when someone searches for a product or service on their smartphone Google does not treat all websites alike. Google wants to display mobile friendly sites to their mobile customers.
So what if you have a responsive design website that adjusts itself to any size screen. Take a good look at it on a smartphone or small tablet. Can you figure out how to contact you? Can you find hours of operation or a map for directions? Probably not.
There are several ways to set up a mobile website. You can do it yourself, this is the least expensive and requires a minimum level of technical skill. These sites come with ready made templates that can be modified to suit your basic needs. These sites include features that consumers are looking for when they are searching on a mobile phone. If you don't want to create a site yourself you can hire someone else to set this up for you (usually for under $500) with a monthly maintenance fee for updates to coupons, etc. You can also have a custom site set up ($500 +) that gets rid of the all of the buttons and creates a sleek look with additional features like text messaging.
Whatever way you choose to use to create a mobile site it's important to get your MobiVantage now.
Google, Yahoo, Facebook are all publicizing that they are 'mobile first', does this tell you something?
It should! Because Google predicts that there will be more searches completed on a mobile device than a pc or mac in the year 2013. This means that when someone searches for a product or service on their smartphone Google does not treat all websites alike. Google wants to display mobile friendly sites to their mobile customers.
So what if you have a responsive design website that adjusts itself to any size screen. Take a good look at it on a smartphone or small tablet. Can you figure out how to contact you? Can you find hours of operation or a map for directions? Probably not.
There are several ways to set up a mobile website. You can do it yourself, this is the least expensive and requires a minimum level of technical skill. These sites come with ready made templates that can be modified to suit your basic needs. These sites include features that consumers are looking for when they are searching on a mobile phone. If you don't want to create a site yourself you can hire someone else to set this up for you (usually for under $500) with a monthly maintenance fee for updates to coupons, etc. You can also have a custom site set up ($500 +) that gets rid of the all of the buttons and creates a sleek look with additional features like text messaging.
Whatever way you choose to use to create a mobile site it's important to get your MobiVantage now.
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