Attracting Clients with Mobile Ads Using Google Adwords

Smartphone and mobile devices are now outselling traditional desktop computer purchases.

People are no longer tied to their desks and are mobile and they take their smartphones with them. 93% of of users report(1) that they use their mobile phones to search for information and many of those searches are for local business information.

Local Consumers are the lifeblood of any local business and being able to attract just 10% more customer traffic to a business, may mean the difference between having a thriving business and one that may have to close their doors due to lack of clients.

If you are a local business owner and know that you have a great product or service that contributes to the well being and economic growth in your community, you owe it not only to yourself, but to your customers and other local businesses to keep your doors open and continue to be an asset to your community.

A Google AdWords campaign directed to mobile traffic is a great way to increase your brand awareness and attract highly qualified leads, who have money to spend, into your store. For more information about setting up a mobile AdWords campaign and creating a mobile friendly website please give us a call or enter your email here and we'll get back to you.

 

Sources: (1) http://www.marketingprofs.com/charts/2012/8754/smartphone-user-behavior-activities-and-content-and-media-consumption (2) Google

Top 4 Reasons for Visiting a Mobile Site

There are four important pieces of information that people who search on their mobile phone for local businesses are looking for.

Top four reasons for visiting a mobile site:

1. Contact Information (address, phone number, etc.)
2. Reviews (New consumer, want to know what others think)
3. Purchase (Know what they want, old & new consumers)
4. Follow up (Return consumer, repeat business)

When people are searching for local business information on their smartphones 67% of the time they are looking for a location. They are looking for a place to eat, buy a gift or visit a site and they want to know the exact location and how to get there. Integrating maps into your mobile site insures that your customers can find your store and are directed to your front door.

Reviews are more important than ever for Google to show your results in in the search engines. If you want to get to the top of the search engine results you need to have reviews. Reviews on your Google + page are important, not only to Google but to your customers. Your prospective customers are looking for the confirmation of their friends and neighbors that you have a product or service that they also want to try.

Did you know that 34% of mobile shoppers have an income over $100,000, that means that people who are searching for your business on a smartphone are serious consumers and have the money to purchase your products and services.

Get Your Free Mobile Site Mock Up

Source: http://www.fiddlefly.com/agencyguide.pdf
source: Millennial Media

Tablets the Fourth Screen

comScore has released their latest research on tablet users and have uncovered some useful information:

• information 39% of people purchase physical goods on their tablet 
• 44% access their bank accounts 
• 36% access their credit cards 
• 1 in 3 visit a social network, almost daily 
• 50% listen to music 7 in 10 play games 
• 1 in 4 smart phone users also use a table 
• 55% of tablet users have a household income of  

 

comScore TabLens: Today's U.S. Tablet Owner Revealed 

 

Mobile has Reached the Tipping Point

Why Go Mobile? Because Your Customers are Mobile.

Did you know that last year over 50% of local searches were made from a smartphone*. That's right, not a laptop, A SMARTPHONE! The tipping point for local searches has taken place and  were you even aware of it? Have you given any thought to how this is going to impact your business?

So what are you going to do about it?

This means that if customers are searching for you business on their smartphones and they come across your desktop version that they cannot see, let alone determine an address or phone number they are going to run the other way. Sorry to say this but they will. They don't care about your fancy flash website, many can't even see it on their smartphones.

So, it's time to give your customers what they are looking for on a silver platter. A mobile website that is going to catch their eye and give them the information that they are looking for and is fast and easy to use.

The line has been crossed and we are never going back. Time is not going to stand still for you. You may wish for the good old days of placing an ad in the yellow pages, your newspaper and hearing your customers come in the door. You need to get help now before you have reached the tipping point in your business and have to shut the doors because your potential customers and current customers cannot locate you when they search for product or service using their smart phones.

You may be thinking, "Calm down, really?" Yes, really! This is so important to you and your future and if you don't begin thinking about a mobile strategy you are going to lose out in more ways than you can imagine.

Think about it. Who has a smartphone? Smartphone users are people who have money to spend, and local searches lead to people visiting a local place of business and making a purchase.

This is really happening, mobile is the way we are communicating and will communicate until something else comes along.

Mobile is still in its infancy but is maturing rapidly. Steve Jobs** announced the iphone in January 2007, that was only 5 years ago. Who could have imagined, but Steve and his team, how his mobile device was going to change the world.

The time to move to mobile is now. NOW! Not tomorrow.


Sources:
*   Mobile devices and local search: Reaching a tipping point, by By Brady Cohen
** History of the iPhone http://en.wikipedia.org/wiki/History_of_the_iPhone