Top 4 Reasons for Visiting a Mobile Site

There are four important pieces of information that people who search on their mobile phone for local businesses are looking for.

Top four reasons for visiting a mobile site:

1. Contact Information (address, phone number, etc.)
2. Reviews (New consumer, want to know what others think)
3. Purchase (Know what they want, old & new consumers)
4. Follow up (Return consumer, repeat business)

When people are searching for local business information on their smartphones 67% of the time they are looking for a location. They are looking for a place to eat, buy a gift or visit a site and they want to know the exact location and how to get there. Integrating maps into your mobile site insures that your customers can find your store and are directed to your front door.

Reviews are more important than ever for Google to show your results in in the search engines. If you want to get to the top of the search engine results you need to have reviews. Reviews on your Google + page are important, not only to Google but to your customers. Your prospective customers are looking for the confirmation of their friends and neighbors that you have a product or service that they also want to try.

Did you know that 34% of mobile shoppers have an income over $100,000, that means that people who are searching for your business on a smartphone are serious consumers and have the money to purchase your products and services.

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Source: http://www.fiddlefly.com/agencyguide.pdf
source: Millennial Media