Friday

Mobile Websites can be Beautiful & Functional

Mobile websites are growing in importance to local businesses to get found by searchers who looking for local businesses and services.

When someone accesses your website using their phone what happens when thy go to your site? Can they read the fine print? Can they find an address or phone number?

Be sure your mobile customers are greeted with the same hospitality they expect when they walk into your place to dine or find a product that they are searching for.

Pleasing your customers and satisfying their desire for click to call and easy directions will make your customers happy and know that you get them and want them. Don't put unnecessary and frustrating barriers between you and your customers. Make sure that you have a mobile site that is redirected when people go to your main site when they are on a smartphone or have a responsive website designed. You'll be glad you did.





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Wednesday

How are People Using Their Smartphones?

It is interesting, but probably not surprising to learn that the #1 activity that a smartphone is used for is not making a phone call. This graphic breaks down the many ways that people are using their smartphones with searching or accessing the internet being the primary activity that people use their smartphones for.


http://i.telegraph.co.uk/multimedia/archive/02262/phoneuse_2262785b.jpg
http://www.telegraph.co.uk/technology/mobile-phones/9365085/Smartphones-hardly-used-for-calls.html

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Friday

50 Mobile Marketing Facts…

50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner. This slide deck by Jeanne and Jamie is eye opening. If you don't have time to view all the slides here are just 5 of the 50 interesting facts:

  1.  There are 4 billion people on the planet who own a cell phone and only 3.5 billion people who own a tooth brush
  2. 91% of adults have a mobile phone within reach 24/7
  3. 25% of American use ONLY a Mobile device to access the web
  4. 49% of mobile subscribers in the US own a smartphone
  5. Brands who use SMS reach there audience 95% of the time 
  6. and one more 9 out of 10 mobile searches lead to action
Don't you think it's time to think about mobile for your business?

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