The Importance of Social Media and the Technoogy Revolution

Did you know that every minute 35 hours of video are uploaded to YouTube? Did you get that 35 hours of video are uploaded to YouTube EVERY minute, of Every day! That's according to Barry Salzman, and he should know he's Managing Director, Media & Platforms, of Americas Google.

Did you know that last year the number of transactions on Googles Doubleclick ad exchange tripled. To put that in perspective there were more Doubleclick ad transactions last year than all of the stock and bond transactions on all of the stock exchanges across the world!

Barry predicts that by the year 2015 Video will be the single biggest driver of the digital market and 50% of ads delivered will be video, and many of them streaming vide. He also predicts that by 2015 Display will be a $50 billion dollar industry.

If you want to see the amazing shift that has been occurring in human behavior over the last 15 years and how this effects you and social media, you should watch the presentation that Barry Salzman gave as he spoke at the Advertising Display Seminar in Canada earlier this year.



(the video is over an hour long but well worth the time